Episode 3: Your Social Strategy & What Motorsports Media Needs Right Now with Luke Munnell

“Look at traditional media and then think about all the things left out - the two way street of conversation and the look behind the glass. That’s what you want to show on social media.”

Luke Munnell is an accomplished photographer, journalist and social media pro. He has worked with top car manufacturers, publication and race teams. In this conversation, his passion for things racing related comes through and we get a feel for what the life of a freelance photographer is like. Luke shares his experience, his views on how Rally is ready to explode in popularity and some thoughts on building your own social media strategy as an everyday human.

What we mention in the episode:

Mazda GX Class

Dunning-Kruger Effect

Rally Nevada

Gorman Ridge Rally

Northwest Hillclimb Association

San Pedro Martir Hillclimb

Follow Luke:

Luke Munnell on Instagram

Luke Munnell on Facebook

Luke Munnell Website

Luke Munnell on LinkedIn

Follow Us:

MoDD Racing Website

MoDD Racing Instagram or Facebook

Northwest Rally Association Website

Northwest Rally on Instagram or Facebook

Kito on Instagram

Katie on Instagram

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You can also check out the interview on our YouTube Channel!

Katie Lobkovich